Making sense, attracting senses

Grace has helped Skandiform revitalise its brand, profile, and identity. We’ve honoured the company’s 60+ years in the furniture industry while taking the brand in a bolder, more contemporary direction. The result is a clean, calming expression closely tied to Skandiform’s core values, customer promise, and design philosophy. The work also reflects many of the qualities that define Scandinavian design. Above all, we’ve succeeded in combining functionality and aesthetics with the brand promise – Scandinavian sense.

We also developed a communication concept, a brand film, and a full suite of content for Skandiform’s collections. The concept, “Making sense, attracting senses,” creates a seamless interplay between the rational and the emotional. The furniture not only feels natural in environments where people meet, it also evokes a deeper sense of belonging and satisfaction. It’s a bold exploration of light, shadow, sound, and materials – crafted for all human senses.