Unconditional support 24/7

Since the 1970s, RH from Småland has been designing ergonomic office chairs built to last. Today, the company is part of the Norwegian Flokk Group, together with several of the Nordic region’s most respected furniture brands. The RH 24/7 series is built for mission-critical environments like air traffic control, emergency response, and process industries – where every chair must perform flawlessly, hour after hour, day after day.

We were tasked with developing a communication concept that capture the chairs’ unrivalled durability and advanced ergonomic engineering, expressed through both functional clarity and emotional depth. We called it “Unconditional support 24/7”.


— Winner of Gold at the Swedish Design Awards 2022!