As we prepared for an annual environmental audit, we felt a bit at a loss. Our coffee was organic, the bananas in the fruit bowl were certified, our computers switched to energy-saving mode whenever possible and so on. It felt like we had made just about any improvement possible for an office-based company. Of course, every little thing counts – but we wanted to do something that could make a difference beyond the walls of our studio.

That ambition led us to Earth Hour. Together with Jönköping Municipality, we helped bring Earth Hour to a wider local audience. We developed the creative concept and visual identity for the campaign, as well as producing films and advertising featuring seven well-known Jönköping personalities – each showing their support.

By applying what we do best – ideas, design and communication – we found a way to turn our own environmental ambitions into something with the potential to reach and engage an entire city.