Rätt plats i livet
IVT värmepumpar
Heat pumps are both essential and common, but they’re far from easy to market. Perhaps that’s why one of the industry’s leading brands, IVT Värmepumpar, chose Grace as their agency. We understand the challenges that come with infrequent, high-involvement purchases: steep upfront costs, long decision-making cycles, seasonal demand, and technical complexity. Grace has helped IVT stand out and make an impact in a generic market.
Grace has crafted a new visual identity and brand concept that vividly express IVT’s core values and strengths. Anchored in the raw Nordic climate, its natural light, shifting seasons, and unmistakable character – the concept gives the brand a distinct and authentic presence. We’ve also delivered photography, film, 3D, and activation, allowing us to serve as both IVT’s creative studio and media agency.
The concept “Rätt plats i livet” (meaning being in the right place in life) is built on the idea that an IVT heat pump is part of something bigger. It provides users with comfort, freedom, and peace of mind – no matter where in the country they live. Through every stage of life, every season, and every change along the way, IVT is there – always in the right place.
IVT Värmepumpar and Bosch Värmepumpar are part of Bosch Thermoteknik, the heating division of the Bosch Group.
