Din bästa kollega
onepartnergroup
More than a third of your waking hours are spent with the people you work with. They shape your wellbeing, not just at work, but far beyond it. Yet there’s only one expression we use for each other at work that is genuinely positive, human, and universal: colleague.
OnePartnerGroup is one of Sweden’s largest companies within recruitment, staffing, and skills development. We repositioned the brand on both a strategic and practical level by updating the visual identity and developing a new communication concept, "Your best colleague." Even though the recruitment industry is all about finding the right people, it’s often perceived as impersonal and transactional.. The solution was to claim an open, relaxed position with a warm tone of voice that celebrates the individual and the value of great collaboration.
With this concept, we shift the focus away from candidates, requirements, shortlists, and headhunting – and towards the feeling of finding your next great colleague. Someone you can trust and lean on, through good times and bad. It’s often said that a company’s most important asset is its people. But they’re far more than that. Good colleagues build Sweden.
Din bästa kollega
The concept also laid the foundation for OnePartnerGroup’s successful podcast “Din bästa kollega” (“Your best colleague”). In the show, well-known guests such as Anders Hansen, Joel Lundqvist, Annie Lööf, and leading business profiles discuss topics related to working life. And share their own perspectives on what makes a truly great colleague. A unique musical theme was created for the brand, now serving as the signature song of the podcast.