The driving power behind great lawns

Both walk-behind mowers and ride-on mowers have long been some of Husqvarna’s most trusted products. The Husqvarna Rider, in particular, became an instant hit when introduced four decades ago – and today the range also includes AWD and battery-powered models.

Each season, new Husqvarna mowers are rolled onto lawns all over the world. And for several years, we have been entrusted with filming and photographing them in action. The main part of the production usually takes place during the summer, but it’s preceded by months of location and model scouting, careful planning together with Husqvarna’s product experts, and detailed storyboarding.

The post-production includes 3D visualisation to show the technology inside, graphics that help the viewer understand features and benefits – and of course, exact grading to create a consistent brand experience. The finished films and photos are used worldwide, in every media from website to in-store displays, so nothing can be left to chance.