Turn night into day

We partnered with Silva to craft the launch concept for their ground-breaking Spectra headlamp. Delivering an incredible 10,000 lumens, it has the power to cut through complete darkness – turning night into day. We built the idea around that transformation, showcasing it through the world of night orienteering and emerging night-time pursuits such as cycling, enduro, downhill skiing, and snowmobiling. Activities normally reserved for daylight, but not with the Silva Spectra.

To build anticipation ahead of the release, we also developed a distinctive 3D visual style that teased the product while highlighting the energy and allure of these nocturnal adventures.