Haircare with a purpose

Björk Haircare combines professional haircare with conscious choices and clear values. To strengthen the brand’s position in the market, we developed their digital presence with a complete solution including concept, art direction, and production.

In a short time, Björk has engaged a large audience on social media around the mission “Haircare with a purpose”. This means that all products are 100% vegan, cruelty-free, made with gentle ingredients, and produced in Sweden. But Björk’s values are also about showing diversity and natural beauty. Our collaboration has proven that success can also come from showing a genuine image of people – free from excessive makeup and retouched images that don’t reflect reality.

Björk stands for a natural, minimal, and timeless expression. Natural beauty, natural materials, and a neutral color palette have guided all our work and shape the visual expression. The concept draws on Björk’s close connection to Swedish nature and products developed for our changing seasons.

The digital presence has directly contributed to increased sales through retailers, with a 52% increase in salons selling Björk in Sweden and a 225% increase in new markets across Europe. By making smart use of the material in sales meetings, trade shows, and in-store campaigns, Björk has also built stronger relationships with retailers, which is key to their continued expansion.

The total number of followers increased by 73.4%, with high engagement per post. A big part of the success has been the educational content. Content with real value has strengthened loyalty among both consumers and hairdressers.

“At Björk Haircare, we’re both happy and proud of our collaboration with Grace. Their creativity and expertise have played an important role in taking Björk Haircare’s visual expression and customer engagement to a new level. Through our social media channels, we’ve not only strengthened our presence in Sweden but also reached new consumers and salons across Europe. This collaboration has opened doors to new markets and opportunities, making it an incredible journey for our brand.”