Banka med hjärtat

How are muddy football clothes and your choice of bank connected? In Länsförsäkringar’s case, they’re closer than you might think. Supporting the local community is one of their most important banking matters.

Länsförsäkringar doesn’t work like other banks. But who actually decides what a modern bank should be? Since LF Jönköping is owned by its customers, they start with the people who live here. Banking with heart is about making the place we live as good as possible. That’s why supporting 40,000 children in the county’s sports clubs is just as natural as keeping their local branches open.

Everyone has to bank. So why not do it with heart? With this new concept, the campaign shows that banking can be about more than interest rates, mortgages and savings. Let your money grow locally with Länsförsäkringar Jönköping.