An extreme trial on an extreme trail
On running
There was a man who ran across the entire Alps. He did it in just 30 days, smashing the previous record by an astonishing 15 days. His name was Karel Sabbe, but let’s be honest – the only thing you’re wondering right now is: “What shoes was he wearing?”
The answer is Cloudultra from On. Ultra-cushioned, ultra-comfortable, and ultra-versatile. On is a Swiss performance brand built around one thing: helping runners go farther than they ever thought possible. A feature documentary captured Karel’s journey in all its rawness – every struggle, breakthrough, and the rare flashes of joy along the 2,650 km trail.
Grace was tasked with creating the digital home for the film – a website designed to anchor both marketing and communication. The UX needed to mirror the documentary itself: bold, visceral, and a true reflection of Karel’s extraordinary feat. The goal? To compel visitors to dive in and watch the story unfold.
— So, how did Grace perform? We did ultra-well and won both Gold and Grand Prix at the Publishing Prize 2022. Shoe drop.
