From brand story to smart layering

Grace partnered with ROIROI to shape Steller EQ’s new e-commerce experience – a focused collaboration where we crafted the design, structure, and strategy, while ROIROI brought it to life in development.

The result is a clean, confident expression of Steller EQ’s brand, built to make their smart layering system instantly clear. Users can easily understand how the layers work together, explore products, and navigate the collection with purpose. A streamlined, modern experience that strengthens the brand and guides customers from curiosity to clarity.