Coming soon to a lawn near you

In 1995, Husqvarna revolutionised garden work by introducing the world’s first robotic lawn mower. Today, there are more than twenty different Husqvarna Automower® models for consumers alone, covering every thinkable piece of grass from the smallest, most complex lawns to the largest and most sloping.

For several years, Husqvarna has entrusted us with filming and photographing their upcoming Automower® models. The main part of the production usually takes place during the summer, but it’s preceded by months of location and model scouting, careful planning together with Husqvarna’s product experts, and detailed storyboarding.

The post-production includes 3D visualisation to show the technology inside, graphics that help the viewer understand features and benefits – and of course, exact grading to create a consistent brand experience. The finished films and photos are used worldwide, in every media from website to in-store displays, so nothing can be left to chance.