Perfection is in your hands

Husqvarna didn’t invent it, but nevertheless became one of the world’s leading chainsaw brands in just a few years. The success stemmed from classic Swedish engineering, but also from having real loggers try out the products in the toughest conditions. Today, Husqvarna’s chainsaws and trimmers are as strong as ever – and increasingly often, battery-powered. It’s performance and perfection in your hands.

For several years, Husqvarna has entrusted us with filming and photographing their upcoming chainsaw and trimmer models. The main part of the production usually takes place during the summer, but it’s preceded by months of location and model scouting, careful planning together with Husqvarna’s product experts, and detailed storyboarding.

The post-production includes 3D visualisation to show the technology inside, graphics that help the viewer understand features and benefits – and of course, exact grading to create a consistent brand experience. The finished films and photos are used worldwide, in every media from website to in-store displays, so nothing can be left to chance.