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Ersättningstrafika

Communication
Photography
Motion design
Omnichannel marketing

Krösatågen

One of Sweden’s largest regional rail networks is serving up some genuinely good news. During replacement services, Krösatågen is handing out fika bags – packed with treats and “easy-to-digest” updates about the biggest upgrade in Krösatågen’s history.

Because sometimes, travel doesn’t go exactly to plan. And when it doesn’t, Krösatågen wants to thank everyone who continues to travel sustainably while they prepare for the future. A little something to eat or drink can turn a sour moment sweet. But the real treat inside the bag is the announcement of an all-new train fleet, a new depot, and a long list of major improvements. Investments that mean fewer disruptions and fewer fika bags, in the years ahead. A tasty campaign, with a good ending.

Over 1.5 million passengers travel with Krösatågen across southern Sweden each year. The fika bags are distributed in connection with replacement services throughout the entire railway network operated by Krösatågen. From Hässleholm in the south to Linköping in the north, and from Gothenburg in the west to Kalmar in the east – and a wide range of destinations in between.

– People’s Choice in the Swedish Design Awards 2025!


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