Swedish craftmanship to lean on since 1978
Conform
Most furniture manufacturers play it safe. They spread their risks, betting on both the swings and the roundabouts. But then there are those who choose to focus on doing one thing exceptionally well, instead of doing many things reasonably well. Conform in Holsbybrunn makes only armchairs – and has done so since 1978.
Over the years, the built-in technology has grown more advanced and the design increasingly surprising. At the same time, the company remains rooted in Småland’s proud furniture-making tradition, crafting each chair to last for decades. It’s a level of craftsmanship we help highlight across both print and social channels.
– Gold in the Publishing Prize 2025!
The seating curve is always the starting point when Conform creates a new armchair. Your body should be supported in every position, giving you a sense of complete relaxation. The same curve guides the catalogue itself, shaping how we tell the story of the design, the craftsmanship, and the many choices available.
In our lifestyle imagery, we aim to capture the sense of calm and harmony the armchairs provide. Every composition is intentional, carefully styled and colour-coordinated to create a refined simplicity. Still lifes and model shots further enhance and deepen the overall mood.
Your path to a new armchair might start with a social media ad, a feature in an interior design magazine, a Google search, or a visit to a furniture store. We make sure Conform is instantly recognisable throughout the entire journey, with print, in-store materials, reseller assets, and digital content working seamlessly together.
