Mer ost sedan 1930

Wernerssons has been storing, inspecting, cutting, flavouring, packaging, and delivering cheese since 1930 – and they have no intention of stopping. Our task was to capture and communicate this well-aged passion through a new identity, concept, and content platform – one that creates appetite both in stores and across digital channels.

Everyone needs cheese. Everyone always needs cheese. And finding it, in all its forms, is exactly what the cheese masters at Wernerssons do. It may be called käse, fromage, cheese, kaas, juusto, or ost. But wherever it is, you can trust Wernerssons to find it.

Wernerssons means more cheese – for weekdays and celebrations, for daily feasts and festive days. More cheese for you and for me. Because deep down, no one has ever wanted less cheese. Only more.

– Gold at the Swedish Content Awards 2024, and People’s Choice at Svenska Designpriset 2023!

Despite an economic climate marked by reduced consumer purchasing power and rising raw cheese prices, Wernerssons recorded a sales increase of more than 20 percent between January and August 2024, compared with the same period in 2023. Alongside the new brand identity, two completely new breakfast cheeses were launched. Tage made its debut in Swedish grocery stores in March 2023 and quickly became a hit. Sales of the product have tripled since launch – making it the best-performing product in Wernerssons’ history. Greta, launched in early 2024, is on track to land on just as many breakfast sandwiches as Tage.