Be a part of the loop
PMU Second hand
PMU Second Hand has been a helping second hand since 1965. They have around 60 stores across Sweden, but their work makes a difference on a global scale. All profits go to international aid through their sister organization, PMU.
Our mission was to strengthen the brand’s digital presence and position in the Swedish market. Everything from the updated visual identity to the new brand film has been created around one single concept: Be a part of the loop.
Everything new can be useful again and again. And again. Choosing second hand is about being part of the loop. There’s no limit to how many times an old denim jacket can become new again.
Great finds can show up when you least expect them. That’s what makes second hand exciting, but also a little more difficult. PMU Second Hand’s role is to be a helping hand – for customers, donors, and people supported through their international aid work. A helping second hand explains what they do, how they do it, and why. All in one sentence.
We make your brand a digital attraction – with human experiences that evoke emotions, create reactions, and build relationships.
