Liquid Forest
SÖDRA skogsägarna
Biomethanol, tall oil, turpentine and other biochemicals are an integral part of Södra’s ambition to use their raw material in the most efficient way. No trees are harvested solely for making the biochemicals; they are refined by-products from the paper pulp mills.
Our mission was to create a comprehensive communication concept for Södra’s biochemicals. The object was to draw more attention to these somewhat overlooked products, and to help Södra find the right customers – namely industries wishing to replace fossil-based chemicals.
Simply by boiling it down to what the products essentially are, we came up with the collective name Liquid Forest. Together with a visual language highlighting the forest origin and attracting the eye, it became a completely new way of marketing this type of product. The concept was so well received that Södra promptly decided to register Liquid Forest as a sub-brand.
We make your brand a digital attraction – with human experiences that evoke emotions, create reactions, and build relationships.
